Mendocino County is globally recognized as destination for its unmatched natural beauty; home to art, attractions, artisan products, wines, food and lodging; all contributing to a vibrant local economy.

The mission of MCPA is to promote Mendocino County by developing, funding and implementing effective programs that promote tourism, products, services and natural resources.

The MCPA Core Valuse Needed To Implement The Vision And Mission:

• Diversity
• Integrity
• Passion and Dedication
• Quality
• Solutions and Results
• Teamwork and Community
• Service and Responsibility