Publish a high quality visitor guide, website and other necessary materials providing the customer the tools needed in planning a multi-day stay in Mendocino County
Assist community organizations with the promotion of the hundreds of events held throughout Mendocino County annually
 

Assist local Chambers of Commerce, as appropriate, with visitor centers, signage and way finding to encourage the customer to extend their stay by at least one day and to have a more fulfilling visit
 

Provide training to local businesses and organizations helping to improve overall customer satisfaction
 

Continue strong partnerships with surrounding Counties, various initiatives such as Geotourism and the National Heritage Area and the State of California
 

Evaluate and measure return on investment