2010 - 2011 Marketing Plan
2010 - 2011 Marketing Plan - VISITOR SERVICES & FULFILLMENT
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PROMOTIONAL DISPLAYS
Goal:
* Installation of 1 gateway sign and 3-5 directional signs to visitor centers. Establishment of two gateway visitor centers/kiosks
Objective:
* Update and benefit from display opportunities through State of California State Fair Display:
* Host a booth at the California State Fair as required in MCPA contract with County
* Partner with local businesses to host the booth throughout the 2 weeks of the Fair
* Design the booth to incorporate current branding and design creating a portion of the display that will be interactive
Capitol Display:
* Collaborate with the Arts Council of Mendocino County in obtaining a local artist to redesign the display
* Assist local artist with development, production and installation of new display
* Coordinate an installation ceremony at the capitol building
* Distribute press releases and photos to local and regional papers promoting the new display, designing artist and Visit Mendocino County, Inc.
