2010 - 2011 Marketing Plan
2010 - 2011 Marketing Plan - PROMOTIONAL DISPLAYS
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REGIONAL PARTNERSHIPS
Objective:
* To maximize and leverage our resources and reach in the promotion of Mendocino County through the involvement and leadership in regional and statewide organizations, partnerships and initiatives Strategy and
Tactics:
* Chair and administer the North Coast Tourism Council, including collaboration and strategizing with neighboring Counties
* Join the California Travel Industry Association Board of Directors (CalTIA)
* Be a regional Ambassador of CalTIA
* Be a member on the California Travel & Tourism Commission’s Rural Advisory Committee
* Continue to be a leader in the North Coast Geotourism Initiative. Attempt to maximize Mendocino County exposure to project:
* Project to be completed in 2010
* House the Geotourism website and serve as database manager
* Work with partners on website development and launch
* Continue to be a leader in the Redwoods National Heritage Area:
* Project should be complete in 2011
* Seek grant funds, when appropriate, capitalizing on designation
* Actively lobby with local, regional, state and national officials
* Assist in the establishment and development of the Preserve America program:
* Work with Fort Bragg and any other City interesting in becoming a “Preserve
America” community
* Assist in seeking matching fund grants to capitalize on Mendocino designation
* Assist in the development and coordination of the “Confusion Hill” visitor center/kiosk:
* If grant is obtained, work with consultant in developing a plan for a gateway visitor center, scenic vista, County Park and/or interpretive trails at Confusion Hill
* Coordinate with County and State agencies in maximizing the new bridges and new “open space”
* Continue to partner with the Nature Tourism Coalition in the production of maps and other informative materials
* Assist in the development of a Countywide Nature Tourism Map
* Assist in the development of the Nature Tourism database. Goal is to make it a useful tool for potential and current visitors to Mendocino County
* Begin the development of the Mendocino County Promotional Foundation; establish a budget, mission, objectives and a funding plan
* Apply for grants on behalf of the Foundation for educational and promotional activities for the Mendocino County Community and its guests
* Explore unknown and yet to be determined local, regional, state and national partnerships
with the mission of enhancing the Mendocino County visitor experience (i.e. “questing”)
Goal:
* Leverage our promotional funds to create a Northern California travel destination which is nationally known and respected
