* Work with others to better promote all Mendocino County has to offer

Strategy:

 * Promotional Organization Relations

* Attend one regional Chamber mixer per quarter to promote goMendo.com business and

event listings as well as Visit Mendocino County, Inc. County, Inc. initiatives

* Continue to partner closely with the Arts Council of Mendocino County in making the

Arts a compelling reason for a multiple day stay

*Continue to partner closely with the MWWC in promoting the uniqueness and

“greenness” of Mendocino County’s wine country

* Develop, support and partner to produce community conferences, “IamMendocino.com”

or seminars that benefit economic development and tourism

* Begin development of a County-wide hospitality program training individuals working

directly with visitors on proper customer service as well as the many assets of Mendocino

County

* Examples of programs could be “I Am Mendocino County” based on the “I Am Santa

Monica” program and/or “Hospitality 101” training program

* Host quarterly meetings with HypeHouse to showcase businesses in all regions of the
County. This event gives HypeHouse the opportunity to learn in more detail about each
community and its businesses. It also provides the opportunity for the community to learn about Visit Mendocino County, Inc. marketing efforts and how they can benefit and partner to promote their area/business

Event Partnership & Coordination:

* Contract with a part-time year-round event coordinator to assist with the coordination,
promotion and participation of the Crab & Wine and Mushroom & Wine festivals and other approved Countywide festivals

* Encourage businesses to offer event-related specials/promotions to increase the viability
of events and visitor opportunities

* Manage the design, printing and distribution of promotional materials for the festivals

* Assist other events and festivals as appropriate with the goal of improving promotion and
attendance of out-of- County visitors in the Spring & Fall seasons

* Collaborate with event planners to establish new event opportunities and partnerships.

* Maintain communications with other agencies to distribute event announcements to
member mailing lists

* Continue to work in making gomendo.com the go-to event calendar for Mendocino
County

* List events on relevant regional, state and national web-based calendars