2010 - 2011 Marketing Plan
2010 - 2011 Marketing Plan - VISITOR GUIDE & FULFILLMENT
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STAFFING
Objective:
* Create and sustain a staffing structure which will be an efficient marketing agency for Mendocino County
* Procure motivated, experienced individuals to successfully implement this plan
Staffing/Contractor Background:
* MCPA and MCLA are currently staffed by three full-time employees: one part-time employee, one full-time contractor and two part-time contractors. Full-time staff positions include:
* General Manager, Alydia Atkins - provides project management and administrative support for all MCPA operations;
* Executive Assistant/PR Coordinator, Aimee Hanson - provides project management and administrative support for all MCLA operations;
* Web Master/Communications Coordinator, Robert Brothers - provides web management, IT and customer service support
* Part-time office assistant, Rachelle – provides assistance with website management, mailings, data entry, etc.
MCPA Contractor positions include:
* Director of Special Projects, Richard Strom - coordinates all sales calls, partnership coordination, group sales, trade show activities, visitor services and other special projects;
* Events Coordinator, Joyce Beard - provides local event promotion and coordination
MCLA Contractor position include:
* Executive Director, Scott Schneider - charged with overall leadership of MCLA/MCPA staff supervision, budgeting and financial management, marketing and media relations, partnership development and management;
* Much of MCLA/MCPA’s work is conducted through the expert services of outside contractors. These include a public relations firm; a web hosting and site management contractor; bookkeeping and accounting services; contractors for development of partnership opportunities; and production of print collateral materials
Strategy:
* Visit Mendocino County, Inc. staff will work with a board appointed committee to implement and maintain the following structure and individuals for staffing:
* President/CEO, Scott Schneider
* Reports to MCLA/MCPA/Visit Mendocino County, Inc. Board of Directors
Specific Duties:
* Visitor Guide
* Ad Design
* Media Planning & Oversight
* Direct PR Efforts
* Regional & State Partnerships
* Tear-Off Maps
* Education for Local Population
* Annual Update to Performance Review
* Research Comparability with State of CA
* Executive Management & Leadership for Visit Mendocino County, Inc. marketing organization
* Administrative Services to the MCLA & MCPA Boards
* Attends all boards and committee meetings, as appropriate
* Marketing Plan Development
* Annual Budget Development
* Quarterly & Annual Reports to County MCLA & MCPA, as appropriate
* Community Relations
Visitor Services Coordinator, IT Specialist, Robert Brothers
* Reports to President/CEO
* Specific Duties:
* Inquiry Fulfillment
* Database management
* Tracking of Inquiry Records
* goMendo.com update/web help
* Website Research Form Analysis
* Ongoing Visitor Research
Director of Communications & MCPA Administrator, Alydia Atkins
* Reports to the President/CEO
* Specific Duties:
* Email Database for Future Marketing
* goMendo.com
* E-Marketing
* Social Networking Media
* Tear Off Maps
* Inquiry Database
* Annual Evaluation Point of Origin
* MCPA Office Manager/Administrator
* Assist CEO : Inland Chamber Relations
* Assist CEO : MCPA Member Relations
* Tourism Education, Festivals, State Fair, Capitol Display
Director of Tourism Development, Richard Strom
* Reports to the President/CEO
* Specific Duties:
* Pay as you Play Marketing
* Leisure Tourism Sales
* Group Sales
* Consumer & Trade Shows
* Place Information Kiosks
* Gateways, Visitor Centers, Way finding, and Signage
` * Partner Project Coordination: National Heritage Area, Geo-Tourism, Preserve America
* Nature Tourism Oversight
* Mendocino County Promotional Foundation
* Grants
Director of Public Relations & Media, Aimee Hanson
* Reports to the President/CEO
* Specific Duties:
* Visitor Guide
* Media Plan Execution/Ad Design Assistant
* PR Plan, Report, Media Tours, etc.
* Tear-Off Maps
* Annual Market Mix Survey
* Hospitality Training
* MCLA Office Manager
* Assist CEO : Coast Chamber Relations
* Assist CEO : MCLA Member Relations
* Assist Nature Tourism
* Assists the President/CEO in the completion of assignments
Office Assistant, Varied
* Reports to the Director of Communications & MCPA Administrator
* Specific Duties:
* Assists with general office tasks – mailings, data entry
* Assists with website review and editing
* Performs other office related tasks as directed
Goal:
* Visit Mendocino County, Inc. staff will perform as one cohesive team implementing the approved marketing plan as approved
