Article Index
2010 - 2011 Marketing Plan
MISSION, GOALS, OBJECTIVES
OVERVIEW & BACKGROUND
OVERALL STRATEGY
ADVERTISING & MEDIA
EMAIL MARKETING
WEBSITE ADVERTISING
WEBSITE DEVELOPMENT & MAINTENANCE
PUBLIC & MEDIA RELATIONS
SALES – GROUP & LEISURE
VISITOR SERVICES & FULFILLMENT
PROMOTIONAL DISPLAYS
REGIONAL PARTNERSHIPS
COMMUNITY RELATIONS
VISITOR GUIDE & FULFILLMENT
STAFFING
ADMINISTRATION
MEASUREMENT OF SUCCESS
INVESTMENT ANALYSIS
GOALS – A SUMMARY
All Pages

  


 ADMINISTRATION


Objective:

 * Maintain functionality of organizations while keeping costs at a minimum

Strategy and Tactics:

Visit Mendocino County, Inc. Administration:

 * Office Location and Hours:

 * Because of the size of Mendocino County as well as the location of existing offices, staff will conduct business from two locations. An office will be located in downtown Fort Bragg and one in downtown Ukiah

 * Inland Office – 525 S. Main Street; Phone: 462-7417

 * Coastal Office – 120 S. Franklin Street; Phone: 964-9010

 * Staff will be on duty regular business days from 8:30am – 5:00pm

 * Usage of a new updated phone system linking the two offices and providing ready access to callers seeking county information

 * Perform all tasks as directed by the Visit Mendocino County, Inc. Board of Directors, Committees and contracted entities including the implementation of this plan

MCLA Administration:

 * Provide Contracted Administrative Services to MCLA

 * Staff will perform administrative tasks as directed by the MCLA Board as well as tasks as outlined in MCLA’s contract with the County and the BID Ordinance

 * Tasks to include newsletters, meeting preparation, member communication, accounting/bookkeeping, internal website maintenance, reporting,minutes, etc. 

MCPA Administration:

 * Provide Contracted Administrative Services to MCPA

 * Staff will perform administrative tasks as directed by the MCPA Board as well as tasks as outlined in MCPA’s contract with the County

 * Tasks to include meeting preparation, member communication, accounting/bookkeeping, internal website maintenance, reporting, minutes, etc.

Goal:

 * Perform all administrative tasks ensuring all organizations perform optimally fulfilling their specific missions following all By-Laws, policies, plans and procedures