2010 - 2011 Marketing Plan
2010 - 2011 Marketing Plan - MEASUREMENT OF SUCCESS
Page 18 of 20
INVESTMENT ANALYSIS
The following charts provide breakdowns of where monies are to be spent in the
general categories as outlined in this plan. A complete budget is attached (or is
available upon request)
Chart #1: Breakdown of Media, Visitor Services & Administration by percentage. This
includes staffing and resources involved with respective categories
(i.e. staff time spent on media is included in the media %)TOTAL INVESTMENT = $954,500
(i.e. staff time spent on media is included in the media %)
Chart #2: Breakdown of Staffing by percentage. This explains how much time all staff
devotes to Media/PR, Visitor Services/Partnership & Administration. This
includes all personnel related expenses (taxes, insurance, etc.)
TOTAL INVESTMENT = $302,500 (32%)
Chart #3: Breakdown of Marketing Activities by percentage. This explains actual costs
spent on media, PR, Website, Sales, Visitor Services, and Partnerships and
does not include staff time.
TOTAL INVESTMENT = $578,500 (61%)
Chart #4: Breakdown of Administration Activities by percentage. This explains actual
costs spent on MCLA, MCPA and Visit Mendocino County, Inc.
Administration (rent, supplies, postage, insurance etc.). This does include
staff time devoted to all administration.
TOTAL INVESTMENT = $110,000 (12%)
