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OVERALL STRATEGY
* Implement the recommended positioning statement promoting our:
* Coastal Vellages and Quaint Towns
* Unique and Intimate Wineries
* Towering Redwood Forests
* Staty focused on our target audience in our target areas. This includes travelers in he 35-60 age groups in the San Francisco Bay Area and Sacramento Valley
* Explore niche markets such as LGBT, nature lovers, wedding and reunion travel
* Extend our reach nationally and internationally through public relations/partnershipsand taking a leadership role in the Corth Coast Tourism Council
* Improve way finding and signage by assisting in placements of directional signage leading to local visitor centers as well as producing gateway signage
* Attend trade andconsumer shows selling our product directly
* Mastering e-marketing and social networking media
* Redesign of gomendo.com (possibly visitmendocino.com) making it an essential
"cruise ship on land" for planning and informational purposes
* maintain a year round public relations effort aimed at gaining media coverage in he primary target market areas, Califorinia and beyond
* Advertise using both online and print media primarily in our target market areas aintaining a diverse advertising schedule to create awareness in the leisure travel market
* Create a new County-Wide visitor guide to assist with travel planing trips and encouragemultipleday visits. Distribute 75,000 copies to regional visitor centers, California Welcome Centers, AAAoffices, sales and media kits, informational kits, trade show and community events. Createdownloadable PDF version for website
* Encourage businesses to establish "outstanding specials and/or packeges" to be promoted through promotional e-mails and on websites
* Track inquiries to determine which marketing avenues are most effective
* Meet with local prtners and industry specialists to develop promotional opportunities such as co-op promotions, event sponsorships, collateral sponsorships, etc.
