Article Index
2010 - 2011 Marketing Plan
MISSION, GOALS, OBJECTIVES
OVERVIEW & BACKGROUND
OVERALL STRATEGY
ADVERTISING & MEDIA
EMAIL MARKETING
WEBSITE ADVERTISING
WEBSITE DEVELOPMENT & MAINTENANCE
PUBLIC & MEDIA RELATIONS
SALES – GROUP & LEISURE
VISITOR SERVICES & FULFILLMENT
PROMOTIONAL DISPLAYS
REGIONAL PARTNERSHIPS
COMMUNITY RELATIONS
VISITOR GUIDE & FULFILLMENT
STAFFING
ADMINISTRATION
MEASUREMENT OF SUCCESS
INVESTMENT ANALYSIS
GOALS – A SUMMARY
All Pages

  


 WEBSITE ADVERTISING 


 Objective:

 * Have www.gomendo.com come at the top of search engine results, both organic search and paid search, on key search engines such as Google, Yahoo, etc.

Tactics:

 * SEM – maintain an aggressive 12-month pay per click campaign utilizing E-Vision Worldwide

 * SEO – Secure E-Vision Worldwide to perform search engine optimization based on the redesigned website

Goal:

 * Produce 20,000,000 impressions through Search Engine Marketing

 * Produce 25,000 leads to www.gomendo.com through Search Engine Marketing

 * Produce 35,000 leads to www.gomendo.com through Search Engine Optimization