Article Index
2010 - 2011 Marketing Plan
MISSION, GOALS, OBJECTIVES
OVERVIEW & BACKGROUND
OVERALL STRATEGY
ADVERTISING & MEDIA
EMAIL MARKETING
WEBSITE ADVERTISING
WEBSITE DEVELOPMENT & MAINTENANCE
PUBLIC & MEDIA RELATIONS
SALES – GROUP & LEISURE
VISITOR SERVICES & FULFILLMENT
PROMOTIONAL DISPLAYS
REGIONAL PARTNERSHIPS
COMMUNITY RELATIONS
VISITOR GUIDE & FULFILLMENT
STAFFING
ADMINISTRATION
MEASUREMENT OF SUCCESS
INVESTMENT ANALYSIS
GOALS – A SUMMARY
All Pages

  


 VISITOR SERVICES & FULFILLMENT 


VISITOR CENTERS & SIGNAGE

Objective:

 * Make is seamlessly easy for visitors to find tourist information when traveling to or within the County 

Strategy:

 * Pursue a two prong strategy of enhancing existing visitor centers and establishing new ones at County gateways and high traffic areas
 

Tactics:

 * Meet with existing visitor centers in Fort Bragg, Mendocino, Ukiah, Willits and the Redwood Coast to ascertain their needs and the extent to which we can assist in fulfilling those needs. Examples include extending hours, providing bathroom facilities, signage etc.

 * Establish permanent attractive County gateway signage on both Highway 101 going North from Cloverdale and on Highway 1 in the Gualala area

 * Establish new gateway visitor centers in both Boonville and Hopland. Assist in their creation and augmentation

 * Continue work on planning for Confusion Hill visitor services including signage  Develop consistent visitor information signage which will lead travelers to visitor centers

 * Plan for unmanned kiosks in both in County and out of County locations. Develop prototypes and do preliminary location planning

 * Explore consistent way finding signage. This is necessary to direct visitors to major attractions and locations throughout the County

 * Explore with Humboldt and Del Norte Counties whether the proposed National Heritage Area or Northern California Geotourism area can improve signage to all three counties