2011 - 2012 Marketing Plan
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MISSION
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Establish Mendocino County as a premier destination featuring quaint and charming villages, towering redwood forests and intimate and unique wineries resulting in high return on investment and increased room nights
GOALS
Increase overall visitation to Mendocino County, specifically in the shoulder seasons of Spring and Fall
Increase visitor length of stayIncrease visitor spending per day
OBJECTIVES
Create a dynamic social media campaign and encourage local businesses to partner with our efforts including videos, contests, blogs and more
Continue publication of a high quality visitor guide, website and other necessary materials providing the visitor with the necessary tools needed to plan a multi-day stay in Mendocino County
Assist community organizations with the promotion of the many events and festivals held throughout Mendocino County
Assist local visitor centers with support and tools to encourage the customer to extend their stay by at least one day and to spend more money during their visit
Provide training to local visitor related businesses and organizations helping to improve overall customer satisfaction
Create an internal Ambassador Program utilizing local businesses, organizations and individuals to encourage participation in our branding, programs and initiatives
Continue strong partnerships through various initiatives with surrounding counties as well as with the California Travel Industry Association (CalTIA) and the California Travel & Tourism Commission (CTTC)
Evaluate and measure return on investment (ROI)
2010-2011 Annual Report
Visit Mendocino County Inc.
